What this blog is about

It's an art blog.
Mostly about theatre... but also a healthy dose of pop culture, politics and shameless self-promotion.
Showing posts with label multimedia. Show all posts
Showing posts with label multimedia. Show all posts

Wednesday, August 19, 2009

The next step...

Interesting first release choice for MarvelMotionComics.com



This is pretty cool.

If I'm not able to get a proper staged version of my Superhero LIVE! play produced, pursuing something like this might be my next option.

Or... maybe pursuing something like this might lead to a proper staged version of SHL!...

hmmm..............

Wednesday, July 15, 2009

Update on "throttling" hearings

Key points of the CRTC Hearings thus far

Check out this great summary on Michael Geist's blog about six key revelations to come out of the CRTC hearings that I mentioned in my last post.

This one surprised me:
The rate of network traffic growth is slowing.
This one enraged me:
Each day brought new and surprising revelations about how little ISPs tell their customers about their traffic management practices. By far the most egregious was Rogers, which admitted that it charges tiered pricing for faster upload speeds but that all tiers were throttled to the same speed when using P2P. In other words, the Extreme subscriber who pays $59.99 per month and is promised fast upload speeds (1 Mbps) actually gets the same upload speed as the Express subscriber who pays $46.99 per month and is promised upload speeds of 512 kbps.
And this one made me laugh:
The ISPs seemed surprised that the Commission regularly asked about the privacy impact of throttling and deep-packet inspection.

Monday, July 13, 2009

Making Money on the Web

Indie artists, new-media journalism and DPI

Yes, the Internet is changing everything.

Following up on last week's post, my buddy Adrian emailed me to discuss some of the ideas in the post in more depth. He writes:
I think things are also in transition, and the piece speaks to that in a way - the 'answers' have not yet come out... the problems and opportunities in the democratization of the arts via the web. It's kind of exciting to be working at such a turning point; it's tough, but exciting to see the conversations happening, people inventing and creating ... like that indie singer/songwriter who managed to make 19k in 11 hours using Twitter, and basically just being creative. But she ended up making the money on merchandise - shirts mostly. Not selling her music. This seems to be the bottom line - the art is a promotional tool - you have to sell something which is not in endless supply (ie: an mp3). But, these can still be creative products which are an extension of your art.
Is this new arts business model? Selling items that are associated with your art while giving your art away for free? Then, magically, Trent Reznor weighed in on the same topic, in entirely different conversation elsewhere in the blogosphere:
The point is this: music IS free whether you want to believe that or not. Every piece of music you can think of is available free right now a click away. This is a fact - it sucks as the musician BUT THAT'S THE WAY IT IS (for now). So... have the public get what they want FROM YOU instead of a torrent site and garner good will in the process...
What's interesting to me is how everyone is trying to rethink traditional models of monetizing their practice in the age of the Internet... and I'm not just talking about the culture sector.

Case in point: journalism. Rebecca over at The Art of the Business points out an insightful article about the future of arts journalism today by András Szántó. He notes:
Amid the doom and gloom about arts journalism [...] innovations offer a glimmer of hope. There is no going back to the cultural and advertising dominance that newspapers once enjoyed. We should be mindful that the emerging landscape offers asymmetrical odds for art criticism (which can survive by the labour of individual writers) and arts reporting (which requires institutional firepower and protections). Writers will struggle to reclaim the access and influence they achieved with the backing of prestigious journalism brands. Even so, the faint outlines of a new system are starting to emerge.

This is a great article about the future of one sector of journalism. Everyone knows that this industry is under tremendous pressure, and a "new model" needs to be created. Although, nobody is quite sure what that model needs to be. There are various theories -- Jeff Jarvis recently wrote a book about basing all new economic models on Google's business model. In short: focus on networks rather than traditional distribution models and shift to an economy of abundance rather than one of scarcity.

An economy of abundance assumes that you can charge the least amount for a product or service by making it available to a nearly unlimited source of buyers (or users) via the World Wide Web. Very interesting theory. But... what if the access to the Web itself becomes limited?

This brings me to Deep Packet Inspection or DPI, an Internet issue garnering so much attention that the Privacy Commissioner of Canada has dedicated an entire website to it.

What is it? Essentially it's technology that allows Internet Service Providers' (ISPs), or anyone else I suppose, to examine web transmissions to figure out what kind of content is being sent. Today the Big 3 Canadian ISPs (Bell, Rogers & Telus) are defending their positions to the CRTC to use DPI technology. From what I understand, they want to disuade peer-to-peer file sharing. Their arguement is that it allows a small share of users to eat up a disproportionate amount of bandwidth.

Now, privacy issues aside, why would this affect artists', or anybody else's, attempts to monetize their practice on the Web? Well, DPI technology basically allows ISPs to "throttle" users at their own discretion. In other words, if your ISP believes you are using too much Internet, they can and will slow down your connection. And, apparently they can do this even if you bought a package marketed as "unlimited" or if you are using a small indie ISP, like TekSavvy or Execulink. If you want to know more about why and other politics surrounding this issue, check out this cool, informative post on Technology, Thoughts and Trinkets.

And, if you were planning on producing a play that, say, required you to upload a large amount of data to the Web in order for a variety of users to stream the production live... well, you'd be concerned about ISPs limiting users' access to the Internet too.

On the other hand, there are ways around everything, it seems. For you hackers out there, this is a link you might find interesting...

Friday, June 12, 2009

Back from the dead?


Hey kids;

Been a while since my last post.

Why?

I've been writing. Lots.
... and I'm kinda superstitious, and somehow got it into my head that blogging would somehow stem my creative flow.

But a couple of things that I wanted to let you know about:

1) I'm participating in a workshop this afternoon at CanStage, part of their Festival of Ideas and Creation. It's a Master Class called Projection Design, Language and Collaboration with Ben Chaisson and Beth Kates. Pretty friggin cool. Should be very useful.

2) Check out this show about Reality TV that's premiering at the Toronto Fringe this year. I'm going to check it out... I sure hope it's good.

Later!

Friday, May 8, 2009

Gig for Christie Digital Inc.

Christie Digital: Unsilent Night 2008

Wanna come check it out?


So this weekend I'm doing a few days of rehearsals and a video shoot for that gig I told you about a while back.

I could tell you more details about the new technology that Christie is developing... but then I'd have to kill you.

Well, actually, I don't know much about it yet (I find out more tomorrow). Basically it's a new video display technology, and the piece involves combining canned video and live performance. I will have to sign a "non-disclosure" agreement tomorrow morning to protect Christie's product until they start showing it off in July. But I can tell you a bit more about who's involved in the project:

The show will be directed by George Brown, Head of the Theatre Arts Department at Bradley University, Peoria, IL., and the video assets used in the show will be shot by James Ferolo, Head of the Multimedia Department at Bradley University. We have two producers from the University of Waterloo: Professor Jill Tomasson-Goodwin is the Principal Investigator (research team leader)and Gerd Hauck, who I believe is the liason between the University and Christie. It stars me and Stephanie Breton (who I will meet tomorrow).

Assuming all goes well over the next four days, there will be 1 day of 4-6 fifteen-minute performances on July 6 at the Lower Ossington Theatre. The initial set of performances on July 6 will be presented to groups of invited theatre entrepreneurs, technicians, and investors. (Christie has expressed an interest in hiring the actors on an ongoing basis for 6-8 trade shows across North America starting September 2009, for dates yet to be determined.)

When I first mentioned this gig, MK left a comment about how to get in on checking out the performance. I asked Gerd about it, and he said: "I suggest you just invite your theatre artist friends to show up at the Lower Ossington on July 6th. I’ll make sure they get in."

So, if you're interested, send me an e-mail and I'll let Gerd know.

Cheers

PS. The photo above is from one of Christie's more recent projects: Unsilent Night.

Saturday, April 18, 2009

Update City #2

Vacations, reunions, and gigs, oh my!


Just got back from a little trip back home to Alberta, mostly to see family. First to Calgary to see my in-laws, then to Edmonton to see my immediate family. I'd be lying to you if I told you I wasn't intensely homesick when we arrived in Edmonton... but then it snowed 15cm on the day we flew out, so I felt better.

This was a family trip, so I totally apologize to all my friends back home who are reading this, saying 'what the hell, why didn't you say you were back in town???' We were only in each city for 3 days, and had 2 Passover seders and an Easter dinner to attend. The rest of the time we spent digesting...

Barbra FrenchHowever, by pure serendipity, the core members of my (now-disbanded) Edmonton theatre troupe, the Etcetera Theatre Collective were all in town at the same time: me, Artistic Director Barbra French, and Company Dramaturge Heather Fitzsimmons Frey. We met for coffee at Heather's (the only one still in E-town), partly to catch up but also so I could return archival videos of our shows back to Barbra. She's getting a website done up, and is hoping to digitize and upload all our shows online. Once it's live, I'll be sure to post a link.

It was sure nice to see them again -- really, it's the first time we've been in the same space in two years -- and shoot the shit about life and, well, theatre. Both Barbra and Heather have been mentors to me, and it was really nice to chat with them about our craft. Especially now that I'm about to go into an intense writing period.

Speaking of which, I've booked two weeks off of my joe-job to focus on my REALITY play. Starting on Thursday of next week, I'm taking a week off, and then taking another week off at the end of May. The first week I'm going to be focusing on story and character development -- mostly on character development actually. (I'm very excited to leave the drudgery of "real life" for a bit and let my imagination play for a bit... er, right after we do our taxes this weekend.) Then, with a couple of weeks in between writing periods, I can get some distance on the script, re-focus and involve my collaborators in designing the play for both physical and virtual space.

Speaking of virtual space, does anyone remember this notice that the CAEA e-newsletter sent out a few weeks back?
Christie Digital Inc.
Audition call for one female and one male performer for a 15-20 minute co-production between the Drama Department of the University of Waterloo and Christie Digital Inc., a Waterloo-based company involved in the research and manufacture of innovative data projection systems. Most recently Christie Digital demonstrated their projection capabilities during the Opening Ceremony of the Beijing Olympics and for Robert Lepage's Le Moulin à Images on the occasion of Quebec City's 400th anniversary. The production will be presented (a) at a showcase for theatre entrepreneurs to be held in Toronto in early July (exact date TBA) and (b) 6-8 trades shows during the subsequent year. Performers will be asked to sign a retainer for the subsequent trade shows.

I've been offered this gig, so it looks like I'll be doing a little more hands-on research in the coming weeks on incorporating multimedia into performance. I'm hoping to share the experience with all of you while I'm at it, but I'm not exactly sure how much I'll be allowed to talk about because of this:
Since the co-production involves a new video display technology, performers must be willing to sign a binding Non-Disclosure Agreement (NDA).

What does this mean? I'm not exactly sure since I'm still waiting to see a contract. Who knows, this all might just end up being pie-in-the-sky in the long run... (keep your fingers crossed for me that it's not, k?)

Assuming that it all works out, and even though it's not a full-on actual production, I'm still looking forward to dusting off my performance skills and getting in front of an audience. And since it's technically a tour, I'll be sure to let you know where I'm going to end up. If I'm in a city near you, let's grab a beer or two, eh?

Monday, March 30, 2009

In the land of the blind...

...the one-eyed man is King


My wife said this to me a couple of weeks ago as we walked by a little food shop advertising the “Best Seafood Schwarma in Toronto.”

(Blek!)

Good laugh, but it also got me thinking about my REALITY project, and my penchant for ‘innovation’ in theatre, in general.

In other words, I got a little scared.

My little bone-chilling thought went like this: what’s the point of experimenting with new technologies in theatre if nobody cares?

I’ve written in past blog posts about the dangers of marketing experimental theatre. And yet, I keep coming back to it. The basic experimental premise of REALITY is how to use multimedia to present the work in two spaces: a physical space and a virtual space. This essentially means that the production requires two designs, and the challenge is ensure that the designs compliment each other, rather than distract from one another.

However, a larger concern should be: “Is there even an audience for that kind of work?”

I’m convinced that digital technology and the web is going to become more and more integrated into theatrical work. Many of the theatre blogs that I follow focus on incorporating social media into marketing plans for productions. A smaller number of them focus on using digital technology to enhance design elements, like lights and sound.

I’ve read very little about integrating the web into actual production… but I think that’s going to change.

Consider the success the New York Metropolitan Opera has had in screening its productions in HD in movie theatres. Canada’s Stratford Festival has also tried doing this with last year’s Caesar and Cleopatra.

Stratford has actually jumped on the internet train by broadcasting web interviews with creators and stars of its productions. (I also heard a rumor that they’re planning to broadcast a couple of rehearsals too, but I can’t confirm if that’s true or not…) Both of these initiatives are remarkably brave considering how terribly theatre can translate onto video or film… (And, moving forward with my project, this is a challenge that is particularly daunting.)

You can call this marketing, or you can call it “alternative revenue streams,” but I’d like to think that it’s also a design trend.

The internet is changing how people work, relax and relate to one another. There’s a lot of fear out there that this is negatively affecting theatre: that the web encourages people to stay at home rather than assemble to witness a live event.

(Well… so does TV.)

The thing is, I don’t think that combining the two platforms is going to give me any kind of competitive edge. A theatre audience will come out to a show – if it’s exciting, fresh, marketed-well, and ultimately good – regardless.

If I’m going to have a second, digital-based platform to share my work, it should be designed specifically for the intended audience: web-heads.

It should be designed for an audience who may not be interested in going out to watch a show, but rather enjoys surfing, watching new You-Tube vids, Facebooking, blogging, downloading, connecting with friends on social media sites, etc.

I don’t necessarily want to broaden the appeal to an existing audience (although, that would be nice, if it happens). I want to expand my work so that it appeals to entirely different audiences.

Consider this: I currently live in Toronto. The bulk of my career was spent in Edmonton. I also lived in Germany for two years, and have friends and family there too. Not to mention, this blog has had comments from people who live all the way on the west coast.

If I get REALITY produced, I could conceivably share my work with all these people who would have no chance of getting to T.O. to check it out. They could share the live experience, and the communal experience, in a virtual way. Online. On a platform designed specifically for them.

That excites me. And so we move forward… shivering with fear, or not.

Tuesday, February 17, 2009

Creation Design for Virtual Space

Applying a physical background to a multimedia event

photo montage courtesy Michael Cowie
A life in the theatre can seem pretty random. Or... it does until you look back on your body of work and see how mechanically every little career choice has led you up to here.

I was recently awarded a little funding from the Ontario Arts Council Theatre Creators' Reserve grant program, selected through Theatre Gargantua. This is my first arts grant from the Ontario gov't., and my first government funding since I moved to Toronto from Edmonton in mid-2007. I won't lie to you, it's been a quiet few months for me.

However, I've been cooking up a concept for a new show in the mean time. My new project is called REALITY. It's about reality TV. I've already been doing some research (... more about that in a later post...).

My show will be a multi-media production. Believe me, I'm not saying that to try to piggyback on any kind of caché that the label "multi-media production" might have. Like I've said before, I instead worry about the baggage that it carries.

But that doesn't mean I'm not interested in the form.

See, to me, theatre is designing a live event for a specific space and a limited audience during a block of time. Words are spoken, actions are taken, the audience absorbs the whole experience. Which is why I've always been fascinated with physical theatre: because the event is designed for a greater portion of the live space. And you need to begin designing that live space from the moment the creative process begins. It's like shaping a play more than writing it.

But when I did my superhero show back in '07, and we broadcast it over the radio at the same time as we performed it, I realized that "designing for a specific space" and "designing for a limited audience" can have a larger and broader meaning than I originally thought.

Designing a live event for virtual space is a very compelling idea to me. So is designing for a virtual audience.

Designing a live event both virtually and physically simultaneously is... just stupidly cool.

So that's where I'm starting. I'm incorporating the form in the early stages of my creation design. I'm going to talk about the process in this blog as I go along. Not only because I want to share, but also because if you have an opinion or a thought about what I'm doing, I'd love to hear it.

I'd also be remiss if I didn't mention that I wrote the first draft in a 24-hr playwriting contest sponsored by Alberta Playwrights Network and the University of Alberta Bookstore in 2006. (Thank you alma-matter -- I'm totally grateful for my education.)


Reading this on Facebook? Leave a comment here.

Saturday, January 17, 2009

An interview w/ Matej Andraž Vogrinčič

Part ONE

courtesy Matej Andraž Vogrinčič
Last year, I blogged about a cool multimedia/theatrical piece at the Aurillac International Street Theatre Festival called Run For Love.

Not sure if you noticed in the comments section, but Matej Andraž Vogrinčič found my blog through that post. He's the visual artist who was responsible for the set design of Run For Love... including 7,000 Slinkys walking down a two-storey plynth.
("Slinkys?" you say... Check out this video.) And, he offered advice, inspiration and answers for anyone who might have questions about the project.

Gawd, I love the webbernet.

See, Matej Andraž Vogrinčič is an internationally renowned artist who specializes in the creation and design of site specific work for public spaces. His notoriety began in the early nineties when he "dressed" an entire house in his hometown (Ljubljana, Slovenia) with used and donated clothing. He was invited to do a similar project for the Venice Biennale in 1999: Casa Vestita. After that, his career skyrocketed and he has been invited to produce new work around in the world. Places like:
New Haven, Connecticut (US);
Liverpool, England;
Melbourne, Australia;
Christchurch, New Zealand;
And, of course, Aurillac, France.

Check out his bio over at the website for the SCCA - Ljubljana Center for Contemporary Arts. Scroll down for photos and links.

Naturally, I had a few questions for this very cool artist. Check it out...


Aaron ~ Thanks for finding me Matej! I've written about your past work above, but is there anything new that you're working on that'd you'd like to share?

MAV ~ Right now I am still working on Slinkys. I took like a million photos so now I have to choose the right ones to make a small series.

At the same time I am also working on a video. Short, not longer than couple of minutes, about Slinkys going down and what is happening to them while they're marching down the slope. It reflects life in a way.

Aaron ~ How do you mean?

MAV ~ Some Slinkys look like they are in love, walking down very close together. and then somebody - a third Slinky - comes and destroys this harmony of two. Some of them look like they are completely drunk. Some are going down on their own way...

And I also want to make a smaller kind of perpetual mobile slope, escalator and ramp for Slinkys so I would be able to put it in a gallery like an installation art piece. which it was anyway, from the start. Or it can also work on a street, but as a street art piece in its own right.

Aaron ~ How about new art projects beyond the wild world of Slinkys?

MAV ~ I am working on dealing with the ski jump. I think we should use it for something else than just for ski jumpers. So I want to do a project using a ski jump. Hey. maybe I should do it in Canada.

Aaron ~ We have a brilliant contemporary art festival in Toronto called Nuit Blanche. Would you ever be interested in participating in something like that?

MAV ~ I would love to come to Canada. Just invite me and I will be on the first plane! I already am interested in participating in something like that! Lectures, exhibitions, contemporary art festivals...I would be very happy to come and participate.

Aaron ~ Wicked. Mind you, I don't think we have any ski jumps here in the T-dot. You'd probably have to come up with something different. Do you have any ideas for an art piece that would work for Bay Street?

MAV ~ I'm also working on how to use a catapult for art purposes.

Aaron ~ Oh yeah, that would work! But, I've read that you do a lot of research about a space ­- the history and the sociology of a site - for inspiration when you're creating a new work.

MAV ~ Well, it is really very different with every project. But normally, if possible, I want to see the space first. That would mean walking around the city or the area and trying to find some space that I like. something that grabs my attention. In most cases I come up with a concept in couple of days.

Aaron ~ That's pretty quick. How does it come to you?

MAV ~ The idea is developed according to the site. Like in Adelaide, I saw "Small Car Members Only" written on a wall. So I just read it literally and put 15,000 toy cars on the wall...
courtesy Matej Andraž Vogrinčič
MAV ~ In the desert, I was dealing with the light and the fact of lacking water.

Aaron ~ And so you covered an area the size of a football field with watering cans.

courtesy Matej Andraž Vogrinčič

MAV~ Yes. And in Ljubljana and Venice, I was working on old abandoned houses. which brought me to the idea of dressing them.
courtesy Matej Andraž Vogrinčič
Aaron ~ So then, what's your dream project? Imagine you have unlimited funds and unlimited time. What would you do?

MAV ~ Well, I do not know. Never thought of it that way. Most of the time I work with almost no budget or very little...

Aaron ~ Tell me about it brother.

MAV ~ ...so everything I have goes to the material costs anyway. But at the moment, I guess it would be connected with ski jumps. Something kinetic. with objects in the air, using everything from artificial wind to helium to lots of beautiful lights to create some kind of visual experience we would never forget.


Stay tuned to Tracking Righteousness to catch Part 2 of this interview, where me and Matej chat about Run For Love, digital media, and staying connected to home.

Wednesday, December 24, 2008

Holiday updates and gifts

Introducing Adrian Ellis -- new composer for SuperHeroLive.com


I blogged several days ago about having a new development grant in for Superhero Live! Well, as you may imagine, developing SHL! while me and Mike are in Toronto and Shaun and John are still in Edmonton would be a bit tough. So, after much discussion, Shaunny and Johnny have released their music to be adapted into a new iteration (dependent on funding). Our new composer: the brilliant and multi-faceted Adrian Ellis.

A new iteration you say? Well, yes. We're adding singing. We're going into a full on Rock Opera, instead of "spoken-word-rock-opera." After the holidays, I'll go into more detail about the reasoning for our new direction for the show... but for now, I'd like to share a gift from Adrian to all of you.

www.adrianelliscomposer.com
Adrian has recorded a number of alternative Xmas songs everyone to listen. Click here to download or stream 5 excellent tunes that will put a smile on your face during the season. My personal favourite is "It's Christmas and I'm drunk."

Happy fourth day of Channukah and Merry Xmas Eve!

Wednesday, December 17, 2008

To project or not to project

More random thoughts on multimedia theatre…


CHEECH, Edmonton 2005, courtesy MichaelCowie.ca

Starting with, “What the hell does multimedia theatre mean anyway???”

It’s one of those lovely bits of language that gets used all the time but nobody really has a handle on its actual definition… just more of a sense of the kind of reaction it’ll produce. Like “physical theatre” or “new media.” Or, “group think.”

Let’s do a quick Google search, shall we? According to Whatis.com, when multimedia is used in live situations it can be “the use of a speaker or actors and ‘props’ together with sound, images, and motion video.” Or, if you check out Scala.com, “The term multimedia describes a number of diverse technologies that allow visual and audio media to be combined in new ways for the purpose of communicating.”

A slide show? A film strip? With (gasp!) sound design??? … yah ok. But nowadays, more likely than not, we’re talking computers. The last few shows I’ve been involved in, a good portion of the production was run off of a Mac laptop. Most young indie producers and designers I’ve recently met own a Mac laptop. Which means more and more shows will continue to incorporate multimedia elements, whether they are designed to fall under the umbrella of “multimedia theatre” or not.

Accessibility is wonderful. But just because my sound design is collection of mp3 tracks played during blackouts, I’m not going to label my show a multimedia production. In fact, few artists would describe a piece as multimedia… even if they’ve included digital projections or other elements... because there is a negative perception that persists.

Why?

Maybe we should look at artists who would rather describe their productions as multimedia than not (… and I’m going to grossly over-generalize here, so please bear with me). I’m going to wager that any theatre artist that labels his/her work as “a multimedia production” has either made a huge error in marketing the piece, or is generally much more concerned with form rather than content. Or, (if I’m more charitable) said artist is more willing to experiment with form… but still at the expense of its substance.

This is a problematic approach. I mean, yes, there is a market for experimentation. But it’s a small one. If you’re okay with that, then go hard. But don’t expect the general public to swarm to your show. An audience’s greatest fear in checking out new works of art is to be made to feel stupid. Experimental theatre usually makes a lot of smart people feel stupid.

I believe in experimentation in theatre. However, I don’t believe in experimentation for the sake of experimentation… unless you’re in school or (maybe) if you’re workshopping a piece. The difference lies in approach. Are you asking, “How can I incorporate multimedia into this work?” You should rather be asking, “What do I need to tell this story?”

A cynic would answer, “You don’t need anything except an audience.” Which I suppose is true, in a kind of fundamentalist point of view. But the key to the question lies within the artist who’s asking, “What do I need?” Because any story will speak to each artist differently, and each artist’s approach to communicating an impression to an audience will be just as unique. S/he is only limited by what tools are available for use.

… Am I then saying that some artists are more predisposed than others to incorporate multimedia elements into their productions? Of course I am. Just as some dancers are more predisposed towards contact improv rather than ballet. And some directors are more predisposed to Shakespeare rather than collective creation. And so on.

As much as my career thus far has generally played out on the sunnier side of experimental theatre, I may be more conservative in my approach than one might guess. While performing in Edmonton, I labeled myself as an actor specializing in physical theatre and collective creation. This didn’t necessarily mean I was always looking for a way to incorporate those elements into my work. It was more of a call to likeminded souls who saw the world in similar ways. It meant that the questions were larger than "How do we incorporate physicality into the work?"; rather, the questions revolved around “What do we want to talk about/ what do we want to create?” Content was key. Form -- experimental/ physical/ collective/ whatever -- was intrinsic.

Now, again, our mistake was less about approach (in my humble opinion) but rather in marketing. (… And, to some extent, execution, but that’s another issue altogether…). We advertised under those labels: ‘collective creation,’ ‘physical theatre’ and even ‘experimental’. And, somehow we were shocked when throngs of people weren’t lining up to buy tickets. Go figure.

Anyway, enough about me: I was talking about incorporating multimedia into theatre, and ended up somewhere along the lines of audience stigma and perception. And marketing. Why on earth does every blog entry always end up about getting bums in seats???

My point is this: multimedia will be used in theatre more frequently because it’s easy to use and increasingly accessible. Does it signify a grand shift in theatrical style? Maybe. Will it lead to larger audiences coming to check out theatre? Probably not – but, as with anything else, it depends on the specific production.

… Is it necessary?

It depends. Start here instead: Who are you?

Pause, Edmonton 2004, courtesy MichaelCowie.ca

Monday, December 15, 2008

The Force is strong with me

Photo courtesy MichaelCowie.ca

Or
"You WILL give me funding for my multimedia production"


I wasn't planning on writing about multimedia in theatre until much later... when my thoughts had coalesced and formulated a thoughful thesis on the subject. But the world has conspired to get me typing sooner than I anticipated. (Which is fine, as I'm a terrible procrastinator and usually need a good kick in the pants to get moving.)

Namely, the recent announcement of STAR WARS: A Musical Journey, aka. the musical-but-not-really-a-musical stage show. From the PR:

The show features an extensive selection of Oscar-winning composer John Williams' unforgettable scores from all six
STAR WARS movies into an extraordinary two-hour musical event that features scenes from the movies, live narration and, at The O2, the 86-piece Royal Philharmonic Orchestra and choir.

Lucas' foray to the stage didn't really get me thinking about theatrical form because of its "innovative" structure. Personally, I think that Lucas is banking on the success of Video Games Live, to build a pre-existing market for his musical journey.

Er... other than the legions of STAR WARS fans that will throw down cold hard cash at whatever scheme Lucas concocts to further milk his signature franchise. (Myself included.)

Rather, I got thinking about form because what Lucas is doing is similar to what I want to do with my own pet project Superhero LIVE! (A little background about SHL! can be found on this blog here, and here.) I even have a couple of grants submitted for development.

Now, I don't pretend to imagine that I can amass the same kind of budget for my piece like Lucas can. And, after the '07 Edmonton Fringe run of SHL!, I had pretty much given up on any further evolutions of the play as "too damned expensive." Until I went to the Aurillac International Street Theatre Festival earlier this year and saw a piece called Run For Love (clik link and scroll down for You-Tube links and pics from the show). It was an outdoor concert/multimedia performance co-created and produced by the Betontanc dance-theatre company and Matej Andraž Vogrinčič, with live music by EZ3kiel. It was inspired by that scene in The Battleship Potemkin (S. Eisenstein) and featured live-feed video of dancers filmed in front of a blue screen with their images imposed against prerecorded film, projected onto 2 large screens.

Oh yah... it also had 7,000 slinkies crawling down a 2-story raked plynth.

Cool...

What inspired me was less the content of the piece but rather its spectacle, its popularity at the festival, and the fact that they actually got it done. I'm sure that they spent at least a third of their budget on the slinkies, and yet, the idea of producing something in a similar format... well... it just doesn't seem as impossible anymore.

So this post is less about multimedia theatre theory, but rather about possibility. It is possible. And, judging by shifts in the theatrical world around us... hell, it may be more and more probable.

As long as Lucas doesn't f@#k it up for the rest of us.