Impact and Change

What's the best way to get the public on your side?

Over at the Next Stage, there's a video link to a news item on Global BC about the recent cuts to funding for Arts & Culture in BC's provincial budget. Check it out.

Three questions should immediately pop up for all artists concerned about BC after viewing this item:

1. Why did this story air?
2. How effective was it?
3. How do we get more stories like this on air?

After watching the story, you realize that the reason why Global took an interest is because Kim Catrall got on board and criticized the BC government for its excessive cuts to Arts & Culture.

Some would be annoyed that the only reason that this issue has made it to air on a major network was because a celebrity mentioned it. Not me. I think this is great news.

If you recall during the last Federal election, Arts & Culture became an issue (and made it to the national debates for the first time in history) only after prominient Québec artists criticized the PM for $45M in funding cuts, made months earlier. The PM responded, and the rest is history.

What local arts groups need to do now is try to figure out how to get more celebrities on board. With the 2010 Olympics only months away, and Vancouver (and BC) becoming increasingly in the spotlight, this may be just the opportunity we've been waiting for... I'll get back to this in a minute.

The other detail about the story that I noticed is that Global also spent extra time, energy and money to profile how local groups (like Carousel Theatre) will be impacted by the funding cuts. This is significant when you consider how much easier it would have been to broadcast a 15-second bit featuring Catrall's comments and then move on. The question is: why did they bother? Was it just good reporting? Does Global have a proclivity for focusing on the "human" angle? Or, is it something else entirely...

Well, maybe. Global TV (along with fellow broadcasters CBC, CTV and A-Channel) is embroiled in a major public relations battle with cable providers Rogers, Bell and Telus. At issue is whether the broadcasters should be able to charge the cable providers for access to their programming. You may have seen 'Save Local TV' commercials or clicked on their website. What's important to note about this conflict is that the broadcasters (especially Global, which needs the extra income most desperately) are furiously branding themselves as the champions of local television, and by extension, local communities.

I see the possibility for a mutually beneficial relationship...

What's happening in BC right now is an underground movement to build momentum and help get the public on the side of artists and cultural workers. As more events are planned and executed in support of culture -- like last week's Art Strike -- two publicity objectives need to pursued and met.

First, there needs to be celebrity voices, or the voices of prominent members of the community, on side and (if possible) on sight. This makes the event sexy to the broadcasters.

Second, any and all press releases, backgrounders, etc., need to start angling the story so that it's not just about the government cutting funding.
Our story needs to be about protecting local culture and local communities. Our story needs to mirror the messaging and the language that the broadcasters themselves are using to demonize the cable providers. Our story needs to give the broadcasters a reason to move the story up to near the top of the news, or a reason to do an "in-depth" feature.

See... whether we artists realize this or not, this issue is more important than just the state of culture in BC. This is about how important culture is to Canadian politicians. If this issue gets legs -- if national outrage can start to mimic the same momentum that was seen in the 2007 Federal election -- then maybe we can stop this brutal political habit of unfair cuts to the Arts to sustain an image of fiscal responsibility. I've written before that the only reason why Arts & Culture suffer the deepest budget cuts is because it appeals to a certain constituency. It only serves to create an image of "toughness" and "hard choices" but it really doesn't affect the bottom line.

The situation in BC is dire, but there is real opportunity to get some traction and support for this issue. There are the Olympics in only a few short months, and the eyes of the world will be upon us. There are major broadcasters that could could be sympathetic to our cause. There are prominent (read: famous) voices that could sing out on our behalf.

If politicians lose more capital by cutting the arts instead of defending them, then there's no further reason to see those cuts happen in the future. Simple as that.

Now go make some noise.